Where to Buy Electronics Near COEX: A Guide for First-Time Visitors

If you're attending an exhibition at COEX, chances are you'll want to explore Korean electronics. Not only are tech products sometimes cheaper in Korea than in your home country, but COEX is also connected to some of the most convenient stores for Samsung, Apple, and more.

Whether you're looking to compare prices, test new gadgets, or buy a last-minute charger, this guide has you covered.

Hyundai Department Store – 4th Floor (Directly Connected to COEX)

Hyundai Department Store - Trade Center Store

This floor is a hidden gem for electronics lovers. You'll find:

• Samsung Store – Galaxy phones, tablets, smart appliances
• LG Electronics – Laptops (Gram), premium TVs, home devices
• A# Shop – Apple-authorized reseller (MacBooks, AirPods, accessories)
• Cuckoo – Korea’s famous brand for rice cookers and kitchen electronics

Many business visitors stop by not necessarily to buy, but to compare Korean prices with those in their home countries — whether that’s Europe, Southeast Asia, the Americas, or elsewhere. This entire floor is accessible directly from COEX—no need to go outside.

How to Get to Hyundai Department Store

🚇 Option 1: From Samseong Station (Subway Line 2)

Take Seoul Subway Line 2 and get off at Samseong Station. Use Exit 5, which is directly connected to the 1st basement level of Hyundai Department Store. As you come out of the exit, you'll see the store’s main entrance right in front of you.

🚶‍♀️ Option 2: From Inside COEX Mall

You can walk indoors through the B1 level from COEX Mall to Hyundai Department Store—just follow signs for Exit 5 or Samseong Station.

A# Shop (Apple Reseller)

Located on the same floor, A# Shop is bright and well-staffed. Whether you need a charger or want to compare prices on Apple devices, it’s a reliable stop during your COEX visit.

YP Books (Youngpoong Bookstore, COEX Starfield Mall)

Inside this large bookstore (signposted as YP Books, also known as Youngpoong Bookstore), you’ll find a small electronics section with wireless earbuds, portable fans, and other handy gadgets. Great for multitasking shoppers or grabbing a gift on the go!

YP Books (Youngpoong Books) in COEX Starfiled Mall

Samsung Flagship Store – Gangnam

All About Galaxy in Samsung Gangnam

📍 Address: 417 Teheran-ro, Gangnam-gu, Seoul (Samsung Electronics Gangnam Building, 1F)

🚇 How to get there from COEX:

1. Start at Samseong Station (Line 2), connected directly to COEX.
2. Take Line 2 toward Gangnam Station – just 2 stops away.
3. Exit via Exit 10, walk straight 1 minute.

The store is inside Samsung Electronics Gangnam Building (1st Floor).

Why go? Test the latest Galaxy foldables, experience hands-on demos, and explore exclusive Korean-market accessories.

Subway route from COEX to Samsung Flagship Store - Gangnam

Linko – For Quick Essentials

Need a charger or adapter fast? Linko is located on the 1st floor of the COEX Exhibition Hall (not the mall). It’s a convenience store with travel tech basics like USB-C cables, adapters, and power banks—perfect for emergencies.

Whether you're comparing prices or solving a tech emergency, COEX is better prepared than you think.

Bonus Tip: Recharge with Korean Food

After tech browsing, treat yourself to Korean BBQ, spicy stews, or a comforting bowl of bibimbap. Check out more guides right here on Simply Korean Food.